We take up projects in which lead generation or sales of Ecom product/High ticket events is the main objective. Efforts in Branding, Content writing, SEO, Website design & development and Social media management are all geared up towards lead generation. If you are looking for only content writing or branding or graphics design, we are not the right match for you. Book a call to check if we are the right fit for you. We will add value even if we are not and try to direct you in the right path.
Whats the point if you get all the traffic and none of them lead to sales or enquiry on your website. Website audit plays a very important role in identifying bottlenecks in your website. We do a 9 point check before the call and share the results with you.
In this stage we will help you understand the metrics we need to hit and set preliminary budget expectations. Based on the industry and your goals, we will estimate the adspend needed to achieve them. We will take you through our adspend calculator for better understanding.
Identifying target audience and winning offers are critical in optimising Ad campaigns and to get the best ROAS (Return on Ad spend). We will be brainstorming ideas for audience & offers which will go to test in step 6.
Creatives play an important role in getting the required engagement from your audience and achieving high CTR (click through rate) leading to low CPC (cost per click).
We will create a minimum viable funnel followed by Rapid fire testing to find the winning audience and adsets. We analyse the results to find assets which surpass the industry standard metrics, (eg. Link CTR above 1% for cold audience) and meets expected results estimated in stage 2.
Create landing pages for winning audience & offers and back it up with email campaigns to direct them back into the funnel if they drop off in the journey.