ColourNext by Asian Paints is a pioneering platform in color and design innovation, integrating insights from various creative fields to forecast future trends in colors, materials, and finishes. It is recognized for its authoritative foresight in design trends, particularly within the Indian context. Through comprehensive research and collaboration with top design experts, ColourNext sets the standard for aesthetic trends. For 2024, Asian Paints has named 'TERRA' as the Color of the Year, symbolizing grounding and authenticity inspired by the earth.
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