ColourNext by Asian Paints is a comprehensive trend forecast platform that collaborates with experts across various creative fields like architecture, art, interiors, fashion, sociology, media, and FMCG. It focuses on predicting trends in colors, materials, textures, and finishes relevant to the Indian subcontinent. The process involves extensive research and validation across design fields throughout the year. For 2022, they have highlighted themes like "Transcendent Pink" as the color of the year and other trends emphasizing empathy, wellbeing, the metaverse, gig entrepreneurship, and ungendering spaces. This approach positions ColourNext as a dynamic and innovative trendsetter in the design and color space.
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