Case Study
iTweak

Overview

iTweak provides repair service exclusively for Apple products. 

The Challenge

Google announced and implemented a new policy that restricted “third party technical support providers” from advertising on Google Ads. This resulted in a blanket ban of not just third-party technical support but also hardware service centres, most with brick-and-mortar stores. This reduced iTweak’s website traffic by half in just 2 months time and needed an immediate solution.

The Solution

Social script crafted an in-depth SEO strategy to generate local traffic. They identified all the keywords with low competition and created content around it. Facebook ad campaigns was also used for warm audience.

The Result

iTweak’s website traffic grew by 3 times in 6 months. Everything turned out to be a blessing in disguise as they don’t spend on Google ads now (because they cant spend, thanks to Google) and they are the most searched Apple repair service in India today.

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